As part of our video production process, we source music through licensing websites that grants us legal usage rights for the videos we produce. However, we’re not permitted to distribute the full music files directly to clients. While we understand you may want access to the music, we must comply with these terms. That said, we carefully select music from our licensed catalog to match your video’s tone and your brand’s identity.
To include popular, mainstream songs in your video, you must obtain the proper licenses and permissions from the copyright holders, usually the music label. This is essential to comply with copyright laws and avoid any legal issues. Licensing fees for well-known songs can be quite high and vary depending on the song's popularity, how it will be used, and how long it will be used. We can handle the permissions process for you if you'd like, but please note this can take time and involves significant additional cost due to the licensing fees. Alternatively, if you prefer to license the songs yourself, you can use a service like this to search and license mainstream music for advertising use - https://lickd.co/business-music-licensing - Just be sure to use the business licensing option since this would be for commercial or promotional purposes.
We select the music during the editing phase because that's when we can best match the rhythm of the tracks to the actual pacing of the footage. This approach lets the soundtrack feel like a natural part of the story rather than something we're trying to force the visuals to fit into.