Our actors are working actors who rely on their performances for their livelihood. Licensing their likeness for AI-generated ads is a major decision because it could result in their likeness being used in place of future acting opportunities. Our actors are open to considering these types of agreements, but it does require a significant additional fee, typically around $15,000 per actor. This fee reflects the long-term value and impact of licensing their likeness for AI use and ensures they are fairly compensated for the potential loss of future work. It’s designed to protect their careers while still allowing the flexibility to explore advanced advertising technologies like AI-generated content.